7 Steps to TELL Your Story
- What is the single key message you want to convey? The law of diminishing communication returns means the more you try to cram in, the less your audience will absorb.
- Know your audience. Age, favourite show, passions, dislikes: it all matters.
- Now focus on the vital “why”. Why will they care about your message? Why is it relevant? What’s in it for them?
- How do you want them to feel? Great communication moves hearts as well as minds.
- Where will your audience see your communication? Social media? Website? Industry presentation? TV and online news sites? Context is crucial.
- Use story elements to get your message across. Story engages us, breaks down barriers and creates communities. Facts woven into stories become memorable in a way facts alone never do.
- Keep it short … concise … brief … to the point. What does “short” look like in a video? Under two minutes.
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